Mathilde Bøgh
Experience designer specialising in UX and service design, connecting user needs, business goals and technology to shape digital experiences from strategy to implementation.
Work
Work
Experience Architect
@
Merkle
Mar. 2023 - now
Copenhagen
Working across UX strategy, service design, user research and digital product development for clients including Novo Nordisk, Danbolig, Garnier, BioNTech, Henkel, Giant, Lessor / Danløn and HK.
My work ranges from long-term platform partnerships and continuous optimisation to research, audits, concept development and global digital experiences.
Experience Architect
@
Merkle
Mar. 2023 - now
Copenhagen
Working across UX strategy, service design, user research and digital product development for clients including Novo Nordisk, Danbolig, Garnier, BioNTech, Henkel, Giant, Lessor / Danløn and HK.
My work ranges from long-term platform partnerships and continuous optimisation to research, audits, concept development and global digital experiences.
Experience Architect
@
Merkle
Mar. 2023 - now
Copenhagen
Working across UX strategy, service design, user research and digital product development for clients including Novo Nordisk, Danbolig, Garnier, BioNTech, Henkel, Giant, Lessor and HK.
My work ranges from long-term platform partnerships and continuous optimisation to research, audits, concept development and global digital experiences.
UX & Digital Design
@
Dansk Industri
Feb. 2019 – Mar. 2023
Student ⋅ Copenhagen
Student position, where I worked across digital UX, communication and visual design in a broad in-house role. I contributed to the design and optimisation of digital platforms and websites, while also working with communication strategy, editorial content, visual identities, video production and event communication for initiatives including Folkemødet.
UX & Digital Design
@
Dansk Industri
Feb. 2019 – Mar. 2023
Student ⋅ Copenhagen
Student position, where I worked across digital UX, communication and visual design in a broad in-house role. I contributed to the design and optimisation of digital platforms and websites, while also working with communication strategy, editorial content, visual identities, video production and event communication for initiatives including Folkemødet.
UX designer
@
Creatr Media
Jan. 2021 – Apr. 2022
Student freelance ⋅ Copenhagen
Supported a small creative startup working across digital products, websites and marketing. I contributed to UX and digital design for smaller Copenhagen-based clients, alongside visual identity work including logos, graphic design and brand assets.
UX designer
@
Creatr Media
Jan. 2021 – Apr. 2022
Student freelance ⋅ Copenhagen
Supported a small creative startup working across digital products, websites and marketing. I contributed to UX and digital design for smaller Copenhagen-based clients, alongside visual identity work including logos, graphic design and brand assets.
Talent programme
Talent programme
Dentsu Talent Programme
@
Dentsu
Jan. 2026 – Okt. 2026
10 months
Selected for a development programme combining personal and professional growth. The programme included team-based business cases presented to a jury, alongside individual work on self-awareness, personal development, strengths and how we collaborate, respond to challenges and develop professionally.
Dentsu Talent Programme
@
Dentsu
Jan. 2026 – Okt. 2026
10 months
Selected for a development programme combining personal and professional growth. The programme included team-based business cases presented to a jury, alongside individual work on self-awareness, personal development, strengths and how we collaborate, respond to challenges and develop professionally.
Education
Education
MSc, Digital Design & Interactive Technologies
@
IT University CPH
2020 - 2023
Specialisation in Service Design
Focused on designing digital and interactive experiences around user needs, building a broad methodological foundation across research, service design and digital product development.
MSc, Digital Design & Interactive Technologies
@
IT University CPH
2020 - 2023
Specialisation in Service Design
Focused on designing digital and interactive experiences around user needs, building a broad methodological foundation across research, service design and digital product development.
BSc, Communication & Digital Media
@
Aalborg University CPH
2017 - 2020
Specialisation in Information Studies
Focused on communication, digital media, organisational communication and the design of interactive digital experiences.
BSc, Communication & Digital Media
@
Aalborg University CPH
2017 - 2020
Specialisation in Information Studies
Focused on communication, digital media, organisational communication and the design of interactive digital experiences.
International Design, Technology & Business
@
KEA CPH
2016 - 2017
30 ECTS
Introduction to business, branding, marketing and design.
International Design, Technology & Business
@
KEA CPH
2016 - 2017
30 ECTS
Introduction to business, branding, marketing and design.
Core capabilities
Experience architecture
Service design
User research
Information architecture
Interaction design
Design system thinking
Accessibility
Scalable platform design
Data-informed design
Cross-functional collaboration
